At Elmedia Marketing, we specialize in helping not-for-profits and charities navigate the complexities of digital marketing. Founded by Ethan and Lachie, we understand the unique challenges faced by NFPs and offer tailored solutions to help you achieve your mission. Our goal is to become your stand-in Chief Marketing Officer, saving you time and money while generating more revenue. We are committed to building long-lasting relationships and making a genuine difference through our comprehensive marketing services.
Our Services – Elmedia
Google Ads
We offer a comprehensive Google Ads service designed to maximise the online visibility and impact of not-for-profits and charities.
Our process begins with thorough market and keyword research to identify the most effective strategies for reaching your target audience. We craft compelling search ads and meticulously set up tracking to monitor performance. Our team handles every step, from initial setup to detailed reporting, ensuring you understand the success of your campaigns. One of the standout benefits of our service is access to Google Ads grants, which can provide your organisation with up to $156,000 a year in free ad spend. This, combined with our expertise in achieving high click-through and conversion rates, ensures your message reaches and resonates with the right people, driving significant support and donations for your cause.
GBP (Google Business Profile)
Our Google Business Profile (GBP) service focuses on the setup and optimisation of your profile to enhance local visibility and credibility.
We ensure your GBP is fully optimised with accurate information, high-quality images, and relevant keywords, helping your not-for-profit stand out in local search results. This improved local presence can lead to increased engagement and support from your community, driving more foot traffic, inquiries, and donations.
Consulting
Our marketing consultation service begins with a comprehensive audit of your current marketing practices.
We analyze every aspect to identify areas for improvement and growth, ensuring your strategies are aligned with best practices and industry standards. We consult on marketing through a holistic lens, looking at key touch points for your NFP, such as brand identity, social media content eCommerce and web design. Based on this analysis, we develop a customised marketing plan tailored to your organisation’s goals over the next 6, 12, and 24+ months. This strategic approach helps you achieve sustained growth, improve engagement, and increase support for your cause.
Branding
Our branding service is integrated into our comprehensive consulting process.
We thoroughly analyse your not-for-profit’s overall image to ensure that both your digital and physical presence are aligned with your vision and mission. If needed, we assist in making necessary changes to optimize for growth and achieving your goals. Our in-house team of graphic designers can bring your vision to life, whether that involves creating a new logo, developing a cohesive colour scheme, or reimagining your entire brand image. This ensures your organisation presents a unified, professional, and compelling identity that resonates with your audience and drives engagement and support.
Email Marketing
We specialise in creating automated email marketing systems that effectively convert leads from initial interest to active support for your not-for-profit’s mission. Our comprehensive service includes everything from setting up the automation processes to crafting compelling copy and designing visually appealing emails. By nurturing leads through personalised and timely communication, we help you build strong relationships with your audience, increase engagement, and ultimately drive more donations and support for your cause.
Social Media
As part of our comprehensive marketing services at Elmedia Marketing, we assist in developing tailored social media plans for not-for-profits.
We begin by crafting innovative ideas, concepts, and series designed to effectively engage your target demographic. Our approach focuses on providing you with the strategic tools and guidance needed to implement these plans successfully. While we do not currently handle video scripting, filming, or editing in house, we equip you with the framework and strategies to leverage social media platforms effectively. This empowers your organisation to connect authentically with your audience, drive meaningful interactions, and amplify your impact within the community.
Web Design
We craft fully custom WordPress websites tailored to the unique needs of not-for-profits.
We work closely with your team to establish a cohesive structure, write compelling content, and create engaging graphics that accurately reflect your organisation’s vision and mission. Our comprehensive service includes everything, from domain management and hosting setup to providing expert web development and design. From concept to launch, we ensure your website is user-friendly, mobile responsive, reliable, and secure, empowering you to effectively showcase your initiatives and engage with your audience online.
Ecommerce Websites
We also specialise in developing custom e-commerce websites specifically designed for not-for-profits selling products online.
Collaborating closely with your team, we establish a structured platform that enhances the buyer’s journey and encourages sales to support your mission. We prioritise creating a buyer-friendly experience by creating a secure, easy-to-use platform with visually appealing graphics and copy that resonates with your audience. From seamless navigation to secure payment integration, we ensure your e-commerce platform reflects your values while driving significant support for your cause. We can also help with eCommerce holistically and provide support surrounding the implementation of shipping, inventory and staff training processes.
Facebook Ads
We leverage Facebook Ads as a powerful tool to directly generate revenue for not-for-profits.
Our approach is centred around maximising ROI (return on investment) by crafting compelling video and image ads. Our team specialises in creating eye-catching graphics and writing persuasive copy designed to attract attention and drive growth for your organisation. We conduct extensive market research to pinpoint the exact demographic that aligns with your goals, ensuring every ad campaign is targeted effectively. By focusing on measurable outcomes and strategic audience targeting, we help you achieve significant results and support for your mission.
Landing Pages
Our dedicated web development team excels in creating high-converting landing pages tailored to amplify the effectiveness of your ads and marketing efforts. Similar to our approach in custom web design, we collaborate closely with your team to ensure each landing page is strategically structured to maximise conversions. Whether it’s promoting a specific offer, event, or campaign, we craft compelling content and engaging visuals that resonate with your audience. From seamless navigation to persuasive call-to-actions, our landing pages are designed to capture visitor interest and drive actionable results that support your not-for-profit’s goals.
